Advisor, Mexico Relations
Francisco Martinez
Bicultural entrepreneur who has launched and advised companies on both sides of the border, bridging the business landscapes of the United States and Mexico.
Background
Francisco is a bicultural entrepreneur with an extensive background in launching and advising companies in both the USA and Mexico. His unique background across these two cultures have endowed him with a deep understanding of the business landscapes in both countries, enabling him to navigate and bridge the nuances of each. Francisco’s extensive background and diverse international expertise make him a pivotal leader dedicated to driving innovation and excellence.
Francisco is currently the President and CEO of Direx Factor Humano, an HR consulting firm he started in 2015 in Monterrey Mexico. With over nine years of leadership in business process and organizational institutionalization, human factor consulting, and strategic planning, Francisco has driven significant growth and development within the company.
Mexico Relations and Boards
In addition to his role at Direx, Francisco has been the Vice President of Mexico Relations for NASCO (North America Strategy for Competitiveness) since 2006, focusing on enhancing the competitiveness of the North American supply chain, workforce, the environment, and energy independence. He also founded and participated as a board member for various companies in the USA and Mexico related to the import/export of Industrial Consumables, International Logistics, Robotics and Education.
Corporate Experience and Training
Francisco spent a decade in Overland Park, Kansas, where he earned his MBA from Baker University and gained valuable corporate experience. He worked for Marley Cooling Systems, where he led business development across Latin America, the Caribbean, Africa, the Middle East, and China.
Francisco has been a guest trainer for Sandler Training México for over a decade, where he delivers training in sales, strategic planning, conflict resolution, and business management.